GROSS PROFIT MARGIN:

To compute your gross profit margin click the 'Gross profit margin' link

RETURN ON INVESTMENT:

The amount of money earned over and beyond your investment amount.

COST:

Your cost per item. (Discount rates will be automatically calculated for larger quantities.)

QUANTITY:

The total number of items.

YOUR INVESTMENT:

Your total investment (US dollars) in the program.

RESPONSE RATE:

The percentage of customers that respond to your mailers Acquisition: 1-2% Retention: 20-25%

AVERAGE SALE:

This is your average order value in dollars. Industry average: $325

VOLUME DISCOUNT PRICING:

Shop Calendars Program

Newsletter Program

*Prices subject to change.