GROSS PROFIT MARGIN:

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To compute your gross profit margin click the 'Gross profit margin' link

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RETURN ON INVESTMENT:

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The amount of money earned over and beyond your investment amount.

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COST:

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Your cost per item. (Discount rates will be automatically calculated for larger quantities.)

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QUANTITY:

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The total number of items.

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YOUR INVESTMENT:

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Your total investment (US dollars) in the program.

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RESPONSE RATE:

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The percentage of customers that respond to your mailers Acquisition: 1-2% Retention: 20-25%

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AVERAGE SALE:

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This is your average order value in dollars. Industry average: $325

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VOLUME DISCOUNT PRICING:

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Shop Calendars Program